RuLead
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RuLead Affiliate Network

RuLead is a Russian-based affiliate network that focuses on CPI (Cost Per Install) and CPA (Cost Per Aqusition) offers.

As a Publisher You Get Access to

  • Many international offers in many niches
  • 'Special request' offers
  • Comprehensive accurate statistical data
  • Eager and helpful system managers
  • Your very own private affiliate manager
  • Technical support that truly solves problems
  • On time and reliable payments
  • High-converting affiliate referral program
  • High-converting promotional materials
  • The best-paying offers
  • 24/7 highly responsive affiliate support
  • Maximum protection against shady advertisers
  • Flexible partnership terms

As an Advertiser You Get Access to

  • Increased profits.
  • High converting ad materials designed by our top designers
  • Highly accurate conversion tracking and anti-fraud tools
  • Maximum customization options for your campaigns
  • Solid results regardless of the size of your budget
  • Your choice of a wide range of traffic types
  • A powerful and proven risk-free traffic solution

 

Pricing Models Supported by RuLead

Cost Per Acquisition

CPA (Cost Per Acquisition)

RuLead supports CPA offers. Cost Per Acquisition (CPA) is a marketing metric for measuring the cost of acquiring a paying customer, or for a user to perform an action. CPA is sometimes referred to as Cost Per Action. As an affiliate, the CPA model will simply be a flat rate that you will receive when the task required is performed. This can be anything from a user filling out a form, making a purchase or downloading a free game. If you are on the other side, as an advertiser, the CPA model can determine the actual cost of each customer acquired in combination with other pricing models such as CPC (Cost Per Click). To derive the Cost Per Acquisition of a CPC campaign it would have to be calculated as follows: Campaign Cost / Conversions = Cost Per Acquisition.

Cost Per Install

CPI (Cost Per Install)

RuLead supports CPI offers. CPI campaigns are specifically intended for software only. Cost Per Install is heavily favored in the mobile app space since the only entrance to the product would be through an installation. Tracking also becomes very accurate as app owners can simply follow up with the user who made the installation. As an advertiser, the CPI formula is simply calculated as following: CPI = Total Ad Spend / Total Installs. Whereas, for an affiliate, this would be a flat fee, similar to a CPA offer but specifically for the installation of software.

Pricing Model: CPA, CPI
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